Often called the “Grandmother of Marrakech” due to its similar red-walled medina, Taroudant is a charming city located in the fertile Sous Valley, surrounded by the stunning Anti-Atlas Mountains. Known for its relaxed pace, historic ramparts, and vibrant markets, Taroudant offers visitors an authentic Moroccan experience away from heavy tourism.
The city is a hub for Berber culture and a gateway to exploring southern Morocco’s natural beauty and traditional villages.
Historic City Walls
Taroudant’s well-preserved walls and gates create a striking silhouette around the medina and offer scenic walks along the ramparts.
Souks and Markets
Explore bustling markets filled with spices, textiles, traditional crafts, and fresh produce, reflecting the city’s rich agricultural surroundings.
Place Assarag
The lively central square where locals gather, featuring cafes and street performances.
Traditional Architecture
Discover beautifully restored riads, mosques, and traditional homes showcasing southern Moroccan design.
Nearby Berber Villages
Venture into surrounding villages to experience authentic rural life and crafts.
Guided cultural tours highlighting history and local traditions
Comfortable travel with flexible, personalized itineraries
Opportunities for authentic Berber interactions and handicraft shopping
Ideal stop for exploring the Anti-Atlas Mountains and Sous Valley
Support for sustainable and community-based tourism
Tizi n’Tichka Pass – Scenic mountain route connecting Marrakech and the south
Agadir – Coastal city with beaches and modern amenities
Anti-Atlas Mountains – Rugged landscapes perfect for hiking and adventure
Spring (March to May) and autumn (September to November) provide mild temperatures ideal for sightseeing and outdoor activities. Summers can be hot but manageable.
Enjoy a stroll along the city walls at sunset for panoramic views. Don’t miss bargaining in the souks to find unique Berber crafts and spices.